Privacy Policy

Effective Date: January 1st, 2025

Last Updated: May 1st, 2025

 

SPS Consulting dba Data Allegiance ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register for services, or interact with our platform. This policy is fully compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

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1. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide

• Full name

• Email address

• Phone number

• Company name

• Job title and role

• Billing and payment information

• Certification records

• Professional background (e.g., resumes, LinkedIn links)

• Preferences and account settings

• Any other information you voluntarily provide

b. Automatically Collected Information

• IP address

• Device type and identifiers

• Browser type and version

• Pages visited, time spent, clickstream data

• Geographic location (city, region)

• Referral source

• Cookies and similar technologies (see Section 6)

2. How We Use Your Information

We use your data to:

• Provide and improve our services

• Deliver training, certification, and resources

• Process transactions securely

• Respond to inquiries and provide customer support

• Send service and marketing communications

• Personalize your experience

• Conduct research and analytics

• Comply with legal and regulatory requirements

• Prevent fraud, abuse, and security threats

3. Legal Basis for Processing (GDPR Only)

We process personal data under the following legal bases:

• Consent – for marketing communications, cookies, and voluntary information

• Contractual necessity – to deliver courses, issue certifications, or manage subscriptions

• Legal obligation – to meet regulatory and compliance requirements

• Legitimate interest – for analytics, fraud prevention, and business development

4. Your Rights Under GDPR and CCPA

Depending on your location, you may have the following rights:

Under GDPR:

• Access – Request a copy of your personal data

• Correction – Correct inaccurate or incomplete data

• Erasure – Request deletion of your data

• Restriction – Limit how your data is processed

• Portability – Request transfer of your data

• Objection – Object to certain processing activities

• Withdraw Consent – At any time, for non-essential processing

Under CCPA:

• Know – Request details about categories and sources of personal data

• Access – Obtain a copy of your personal data

• Delete – Ask for deletion of personal data collected

• Opt-Out – Request that your personal data not be sold

• Non-Discrimination – You will not be penalized for exercising your rights

To exercise your rights, please email privacy@dataallegiance.com.

5. Data Sharing and Disclosure

We do not sell your personal data.
We may share data with trusted partners to help operate our services:

• Payment processors (e.g., Stripe, PayPal)

• Email and CRM tools (e.g., Mailchimp, HubSpot)

• Learning platforms (e.g., Teachable, Thinkific)

• Cloud services (e.g., AWS, Google Cloud)

• Analytics services (e.g., Google Analytics, Hotjar)

• Compliance and audit partners

All partners are contractually obligated to maintain confidentiality and data protection standards.

6. Cookies and Tracking Technologies

We use cookies to:

• Analyze site usage and improve performance

• Remember preferences and session activity

• Deliver targeted advertisements and remarketing

You can manage or disable cookies in your browser settings. You may also opt out of tracking via tools like:

• Google Analytics Opt-Out Add-on

• Your Online Choices (EU)

• Network Advertising Initiative

7. Data Storage and Security

• We use secure cloud-based servers (AWS, US/EU regions)

• Data is encrypted in transit (SSL) and at rest

• Access is restricted and monitored

• Regular audits and vulnerability testing are conducted

Despite best efforts, no system is 100% secure. Please contact us immediately if you suspect unauthorized access.

8. Data Retention

We retain personal data only as long as necessary for:

• Service delivery

• Legal and financial compliance

• Historical certifications

• Marketing (with active consent)

You may request deletion at any time.

9. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from children. If we learn we have collected data from a minor, we will delete it immediately.

10. International Data Transfers

If you are located outside the U.S., your data may be transferred to and processed in the U.S. or other countries where our partners are based. We use standard contractual clauses and other safeguards to ensure data protection across borders.

11. Third-Party Links

Our platform may include links to third-party websites or tools. We are not responsible for the privacy practices of these sites. Please review their privacy policies independently.

12. Changes to This Policy

We may update this policy from time to time. Significant changes will be communicated via email or on our website. The date at the top reflects the latest revision.

13. Contact Us

If you have any questions, requests, or concerns, please contact:

Data Allegiance Privacy Team
📧 Email: admin@dataallegiance.com
🏢 Address: Nikola Tesla, Sofia, 1574